Online, May 3, 2015 (Newswire.com) - WASHINGTON, DISTRICT OF COLUMBIA and GENEVA, SWITZERLAND - Jahia, leading open source User eXperience Platform (UXP) vendor, will attend Gartner's first event for Senior Marketing Leaders in San Diego, CA, May 5-7, the Digital Marketing Conference. This conference will be the opportunity for Jahia to give an exclusive preview of its upcoming Marketing Factory, a new digital marketing personalization and optimization engine
Marketing Factory extends Jahia offering to Digital Marketing teams
Through its visionary, yet pragmatic UXP approach, Jahia provides brands and organizations the means to innovate and accelerate their digital transformation, while respecting legacy applications' pace of change. Businesses are thus enabled to meet their online / mobile customers' expectations in complete accordance with IT constraints.
Marketing Factory in a nutshell
Marketing Factory is a complete solution to collect actionable data on all your online projects. Without any IT involvement, marketers can set-up and follow conversions for multiple types of goals: page viewed, funnels, form submits, landing pages, clicks, downloads... Using automated data capture and custom tracking they can build and nurture rich visitors' profiles (demographics, behavior, scoring, interests…) to have a 360° view of their audience. By classifying visitors into meaningful segments, they can create highly targeted and engaging user experiences through campaigns, personalization, online testing and marketing automation.
The solution will be officially presented in June, during the next vendor's International User Conference, JahiaOne, in Paris.
Jahia is a leading open source User eXperience Platform (UXP) vendor, relentlessly working at transforming a siloed industry into a user-driven one, beyond technology constraints. Each solution provided by Jahia stems from Jahia's Digital Industrialization vision: to streamline Enterprise digital projects across all channels and truly accelerate corporate-wide deployments, by bridging the IT/Marketing lifecycle gap.
Founded in 2002 and headquartered in Geneva, Switzerland, Jahia Solutions Group has its North American headquarters in Washington DC, with offices in Chicago, Toronto and throughout Europe. Jahia counts hundreds of global brands and governmental organizations among its loyal customers, in more than 20 countries across the globe. In early 2015, the company announced its first round of funding from Invus for EUR20 millions. For more information, please visit www.jahia.com.